we go beyond
In sports, the playbook is the basis of everything. It is the foundation, the X’s and O’s that lead to victory. We’ll help you strategize beyond your current playbook. PlayBook+ will become an extension of your organization. We’ll tackle your business challenges with strategic solutions, whether you’re a team, company or talent.
Our team brings more than 25 years of sports marketing expertise, and we know what works and what doesn’t. Plus, we’ve got the home-field advantage with experts who know your local market.
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+ John Sheehan
John is a sports business strategist with over 25 years of media and marketing leadership experience, recognized for accelerating growth and creating competitive advantages for his partners.
Driven by a vision to unlock untapped potential in how sports properties, brands, and talent leverage their assets, he founded PlayBook+ to deliver game-changing results.
John serves on multiple nonprofit boards and embraces a sports-filled, active life with his wife, Rebecca, and their five children.
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+ Mike Sundet
Mike is a strategic visionary with over 25 years of experience building brands and creating value across diverse business verticals.
His career spans extensive work in the sports and entertainment industry—negotiating deals, developing strategic platforms and executing programs that maximize return on investment.
A lifelong sports enthusiast and former collegiate baseball player, Mike remains active in multiple sports for enjoyment.
He is deeply engaged in nonprofit work and treasures time spent watching sports and being with his two children.
What We Offer
PlayBook+ will tackle your business challenges with innovative and strategic solutions, whether you’re a team, company or talent.
Let’s huddle up
Ready to enhance your playbook? Fill out the form below and we’ll be in touch.